Why Your Conversion Report Is Lying to You

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Most firms love discussing their conversion percentage. But here’s the problem: your conversion report is lying to you.

Because the cases you’re really losing? They never even make it into your data.

The Invisible Intake Leak

These are the calls that rolled to voicemail. The web leads that sat for hours. The claimants who hung up before anyone picked up. The opportunities that never got far enough to be “qualified”.

They don’t show up in your reports—but they’re costing you more than you think.

Why Your Metrics Don’t Tell the Whole Story

Conversion percentage only measures the clients who got far enough to receive an agreement. But what about the people who never made it that far?

Every time you miss a call, delay a response, or let a lead sit in limbo, you’re bleeding cases before they ever hit your data.

How to Fix the Leak

🔹 Track invisible losses – Measure how many leads never made it to qualification.
🔹 Set real speed-to-lead standards – Under 10 seconds for inbound calls, under 2 minutes for web leads.
🔹 Plan for 24/7 coverage – Accidents don’t wait for business hours.
🔹 Make fast decisions – Don’t drag claimants through 20 minutes only to say “we’ll call you back.”

Final Takeaway

If you’re only looking at agreements sent and signed, you’re blind to your biggest leak.

Build for first contact, not just follow-up. Because the truth is, you’re losing cases before you ever even get the chance to qualify them.

Watch or listen to the full episode above. ⬆️