The Intake Formula Every Law Firm Should Know

Listen to the full episode here →

You don’t need to guess how many missed calls are costing you.
You can calculate it.

And when you do, the numbers will sting—because most firms are bleeding revenue from slow responses and missed follow-up.

In this episode, Gary Falkowitz breaks down a simple formula:
(Average Case Value) × (Qualified Leads) × (Follow-Up Rate)

This equation shows you how much money is silently leaking from your intake system every single week.

It’s not because they don’t care.
It’s because they don’t know what to track—or how to turn data into dollars.

This episode walks through:

🔹 What counts as a “qualified” lead
🔹 How follow-up timing affects conversion
🔹 Where missed calls and indecision become silent losses

You already pay to generate leads.
But your ROI depends on what happens after the phone rings.

Speed, clarity, and structure determine whether those leads become clients—or someone else’s.

Intake ROI isn’t a mystery.
It’s a math problem.

And the firms that solve it?
They win—without spending more.

Watch or listen to the full episode above. ⬆️