Before You Blame Your Marketer, Listen to This

Listen to the full episode here →

If you think voicemail isn’t a big deal, think again.

Last week, Gary spoke with a national legal marketer who shared something unbelievable:
A major PI firm — spending $1,800 per lead — was letting high-value calls ring into voicemail.

The marketer was stunned. Gary wasn’t.

This is one of the biggest hidden leaks in PI intake.

Voicemail = Lost Revenue

In PI, injury victims are scared, overwhelmed, and actively seeking help. They call multiple firms. Whoever picks up first wins.
Letting that call go to voicemail is basically handing your competitor a signed case.

Big Budgets Don’t Fix Bad Intake

Firms will scale advertising long before they scale intake.
You can’t increase leads without increasing capacity, coverage, and redundancy.

Calling Back Isn’t a Plan

By the time you call back:
🔹The claimant called two more firms
🔹One answered
🔹One signed them

This isn’t laziness — it’s behavioral economics. People hire whoever picks up.

You Can’t Outspend a Broken Intake Process

Flooding your funnel with more leads won’t fix the leak.
The first step is eliminating missed calls and tightening intake operations.

If you’re paying for leads — especially at high cost — your firm needs zero tolerance for voicemail.

⬆️ Watch or listen to the full episode above — and share it with your team.