3×3×3: The Follow-Up System That Actually Signs Cases

Listen to the full episode here →

When Gary audits call logs inside firms, the pattern is always the same:
Two calls. One text. One email.
Then the firm gives up.

But here’s the truth: the clients who hire fast-moving firms aren’t hiring better lawyers — they’re hiring the ones who followed up harder and more consistently.

Why 3×3×3 Is the New Standard

The first 72 hours after a lead reaches out are the most important.
Pain is highest. Intention is highest.
Distraction is lowest.

That’s why the rule is simple:
3 calls + 3 texts + 3 emails per day for 3 days.

Not because you’re being annoying — but because this is what real interest and real responsivenesslooks like to someone scared, overwhelmed, and unsure about what to do next.

Effort Communicates Value

Claimants don’t measure your intentions.
They measure your effort.

When you follow up repeatedly and consistently, they see one thing:
“You actually care about my case.”

When you barely follow up, they assume the opposite.

Most Firms Quit Way Too Early

The national average?
2.7 follow-ups total.

Meanwhile, firms signing high-value cases call between 9–12 times in the first three days.

They’re not better.
They’re just more consistent.
And consistency signs cases.

The First 72 Hours Decide Everything

After three days, follow-up still matters — but conversions drop significantly.
If your team is passive in that window,
You won’t be the first choice…
You’ll be the fourth.

Final Takeaway

If you want to sign more cases without spending a dollar more on marketing, fix your follow-up.

Implement the 3×3×3 rule.
Measure it.
Coach it.
Enforce it.

Because persistence isn’t annoying.
Persistence is leadership.

⬆️ Watch or listen to the full episode above — and share it with your team.